Client Success Stories
Upscale Menswear Brand
Main Campaign Objectives:
Generate brand awareness on Facebook and Instagram.
Grow email newsletter list via lead form submissions.
Generate awareness for custom wedding order initiative.
Drive website traffic and sales using dynamic remarketing and other advanced targeting techniques.
Accomplishments:
350 new email subscriptions in the first 90 days
240.15% increase in number of users on the weddings page and 73.80% increase in percent of new users year-over-year
161.39% increase in goal completions (clicks to call, clicks to email, newsletter sign-ups) on the website
102.84% increase in revenue from social media
Property Management Company
Main Campaign Objectives:
Grow brand awareness for new and existing properties.
Drive lead form submissions from Facebook users who are interested in leasing options.
Accomplishments:
9x increase in users to the site from paid and organic social media year-over-year
104.04% increase in link clicks from paid social media
Over 7,500 new leads collected in the first 18 months of the campaign
62.19% increase in leads submitted year-over-year
Large Public University
Main Campaign Objectives:
Generate brand awareness and drive new users to the website.
Track goal completions such as request information button clicks, applications submitted, clicks to learn more, and other relevant actions.
Promote information sessions, open houses, and other campus events.
Accomplishments:
49.42% increase in new users to the website year-over-year
51.38% increase in sessions
102.49% increase in goal completions as a direct result of campaign optimizations made on Facebook
98.88% increase in “Request Information” button clicks
106.23% increase in “Apply Now” button clicks
185.37% increase in “Visit Us” button clicks
101.11% increase in event RSVPs
Luxury Handbag Brand
Main Campaign Objectives:
Generate brand awareness in both domestic and international markets.
Grow the brand’s email list via lead form submissions.
Drive engagement with organic content on Facebook and Instagram.
Increase website sales using dynamic remarketing and other advanced targeting options.
Accomplishments:
Over 1,600 new email newsletter sign-ups directly attributable to lead campaigns on social media
413.52% increase in post engagements year-over-year
274.26% increase in clicks to the website
150.00% increase in transactions from paid social media
379.95% increase in revenue from social media
Boutique Hotel
Main Campaign Objectives:
Generate brand awareness on Facebook and Instagram.
Advertise promotional packages and seasonal initiatives.
Encourage email sign-ups.
Accomplishments:
75.85% increase in link clicks
107.11% increase in users directed to the website from social media
237.92% increase in email sign-ups year-over-year
Women’s Shoewear Company
Main Campaign Objectives:
Drive brand awareness and online sales for the company’s three subsidiary brands.
Advertise weekly rotating promotions on Facebook and Instagram.
Accomplishments:
73.86% increase in clicks to the website from paid social media
51.81% increase in website users year-over-year
57.58% increase in transactions from social media
47.27% increase in revenue from social media channels
My Skills
Social Media Marketing
Social Media Management
Emplifi, Dash Hudson, Hootsuite, Buffer, Iconosquare
Adobe Creative Suite
InDesign, Photoshop
Social Media Platforms
Instagram, Facebook, Threads, TikTok, YouTube, X, LinkedIn, Snapchat, Pinterest, BeReal
Copywriting
Analytics, Data Studio, Tag Manager
Microsoft Office
Word, Excel, PowerPoint, OneNote, Outlook, Publisher, Access