Hello! I’m Taylor
Here you’ll find details on my background, experience, skills and more. To learn more or to connect with me, please don’t hesitate to reach out!
Bio
About Me
I am a passionate and enthusiastic self-starter with proven expertise in social media marketing, brand communications, public relations, and consumer psychology. I have experience with clients spanning a variety of industries, from luxury fashion to education to hospitality and entertainment.
I am a strong communicator who delivers clear and effective direction to drive results; a collaborator who easily adapts to new people and situations; a leader who provides creative and forward-thinking analysis to overcome challenges; an achiever who consistently delivers work that exceeds expectations.
Communication
Collaboration
Presentation
Leadership
Results Orientation
Adaptability
My Experience
Background & Expertise
May 2018- Present
Social Media Enterprise Account Manager
InVue Digital, A Hearst Digital Agency
Oversee paid and organic social media for a portfolio of 10 enterprise-level clients, including Mark Cross, The Salon at Bergdorf Goodman, Elie Tahari, The Mark Hotel, The Adelphi Hotel, and Florida Atlantic University
Manage and allocate over $83,000 per month and $1,000,000 per year in paid social media spend
Design and implement social media strategies that drive engagement, produce results, and provide a high ROI for each client
Work with a skilled creative team to curate content for paid and organic social channels, including ad copy, photography, videography, and custom graphics
Combine insights from Google Analytics, Facebook Ads Manager, and Instagram Insights to analyze campaign results and create customized reporting for each client via Google Data Studio
August 2016- May 2018
Social Media Marketing and Communications Assistant
Blackstone LaunchPad
Oversaw more than 75 organic social media posts per month across Facebook, Twitter, Instagram, and LinkedIn
Designed and executed rotating paid social media campaigns to generate awareness for Blackstone LaunchPad initiatives
Curated written content for digital platforms, including a weekly newsletter, blog posts, and organic social media posts
Managed digital marketing strategy to recruit students and raise awareness for the “Empowering Women Through Entrepreneurship” program, funded by a $20,000 grant
Created a new strategic communications plan for Blackstone LaunchPad, which included new standard operating procedures for marketing requests and event promotions
May 2017- August 2017
Brand Communications Intern
New Era Cap
Produced media alerts, press releases, radio spots and other consumer-facing written materials
Monitored 400+ mentions of New Era Cap Company per day across TV, radio, print, and social media using Critical Mention
Rewrote, restructured, and revised the New Era Cap Company Wikipedia page
Helped to reorganize and grow the New Era Cap Company online advertising database
Created an interactive database in Microsoft Excel for managing 1,000+ community media contacts
May 2014- August 2016
Marketing and Public Relations Intern
Niagara Hospice
Designed promotional materials such as print and digital advertisements, flyers, and brochures to be distributed to 200,000+ Niagara County residents
Wrote media releases for local news outlets to generate awareness for the organization and drive event attendance
Coordinated 15+ community events to educate local families and residents about Niagara Hospice services
Created an interactive database using Microsoft Access to manage 750+ community contacts
May 2014- August 2014
Marketing Consultant
Second Life
Developed a strategic integrated marketing plan to bring a new product to market
Collaborated with a videographer and graphic designer to create an infomercial and design promotional materials
Managed organic and paid social media strategy to promote the product and measure consumer interest
Created and launched a successful crowdfunding campaign to secure over $10,000 in funding
January 2014- May 2016
Consumer Psychology Research Assistant
Canisius College Psychology Department
Created and edited consumer psychology surveys for distribution to over 200 undergraduate students
Utilized SPSS analysis software to compile and analyze survey results and draw conclusions
Research featured in the Modern Psychological Studies Journal and at the American Psychological Association Conference
March 2013- July 2016
Beauty Advisor, Ulta Beauty
Provided exceptional customer service, making product recommendations and answering product-related questions
Assisted with in-store advertising displays, setting up new fixtures in accordance with planograms
September 2012- January 2014
Alumni Engagement Assistant
Canisius College Office of Alumni Engagement
Assisted with planning large-scale events to raise funding for the Alumni Association
Managed communications to 40,000+ alumni to generate awareness for upcoming events and reunions
Education
August 2016 - May 2018
University at Buffalo
Master of Business Administration,
Concentration in Marketing Management & Consulting
Overall GPA: 3.77/4.00
August 2012 - May 2016
Canisius College
Bachelor of Science in Marketing,
Minor in Psychology
Overall GPA: 3.92/4.00
My Skills
Social Media Marketing
Copywriting
Social Media Platforms
Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, Pinterest
CRM
Infusionsoft, Zapier, LeadsBridge
Analytics, Data Studio, Tag Manager
Public Relations
Graphic Design
Social Media Management
Canva, Hootsuite, Buffer, Sked Social
Adobe Creative Suite
InDesign, Photoshop
Microsoft Office
Word, Excel, PowerPoint, OneNote, Outlook, Publisher, Access
Recognitions
2nd Place,
Syracuse University Whitman MBA Case Competition
April 2018
Sidney N. Kahn Award for Excellence in Sales and Marketing
March 2018
Donald E. Calvert Marketing Excellence Award
May 2016
"Some people dream of success, while other people get up every morning and make it happen."