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Hello! I’m Taylor

Here you’ll find details on my background, experience, skills and more. To learn more or to connect with me, please don’t hesitate to reach out!

 

Bio

About Me

I am a passionate and enthusiastic self-starter with proven expertise in social media marketing, brand communications, public relations, and consumer psychology. I have experience with clients spanning a variety of industries, from luxury fashion to education to hospitality and entertainment. 


I am a strong communicator who delivers clear and effective direction to drive results; a collaborator who easily adapts to new people and situations; a leader who provides creative and forward-thinking analysis to overcome challenges; an achiever who consistently delivers work that exceeds expectations.

 

Communication

Collaboration

Presentation

Leadership

Results Orientation

Adaptability

 

My Experience

Background & Expertise

May 2018- Present

Social Media Enterprise Account Manager
InVue Digital, A Hearst Digital Agency

  • Oversee paid and organic social media for a portfolio of 10 enterprise-level clients, including Mark Cross, The Salon at Bergdorf Goodman, Elie Tahari, The Mark Hotel, The Adelphi Hotel, and Florida Atlantic University

  • Manage and allocate over $83,000 per month and $1,000,000 per year in paid social media spend

  • Design and implement social media strategies that drive engagement, produce results, and provide a high ROI for each client

  • Work with a skilled creative team to curate content for paid and organic social channels, including ad copy, photography, videography, and custom graphics

  • Combine insights from Google Analytics, Facebook Ads Manager, and Instagram Insights to analyze campaign results and create customized reporting for each client via Google Data Studio

August 2016- May 2018

Social Media Marketing and Communications Assistant
Blackstone LaunchPad

  • Oversaw more than 75 organic social media posts per month across Facebook, Twitter, Instagram, and LinkedIn

  • Designed and executed rotating paid social media campaigns to generate awareness for Blackstone LaunchPad initiatives

  • Curated written content for digital platforms, including a weekly newsletter, blog posts, and organic social media posts 

  • Managed digital marketing strategy to recruit students and raise awareness for the “Empowering Women Through Entrepreneurship” program, funded by a $20,000 grant

  • Created a new strategic communications plan for Blackstone LaunchPad, which included new standard operating procedures for marketing requests and event promotions

May 2017- August 2017

Brand Communications Intern
New Era Cap

  • Produced media alerts, press releases, radio spots and other consumer-facing written materials 

  • Monitored 400+ mentions of New Era Cap Company per day across TV, radio, print, and social media using Critical Mention

  • Rewrote, restructured, and revised the New Era Cap Company Wikipedia page

  • Helped to reorganize and grow the New Era Cap Company online advertising database

  • Created an interactive database in Microsoft Excel for managing 1,000+ community media contacts

May 2014- August 2016

Marketing and Public Relations Intern

Niagara Hospice

  • Designed promotional materials such as print and digital advertisements, flyers, and brochures to be distributed to 200,000+ Niagara County residents

  • Wrote media releases for local news outlets to generate awareness for the organization and drive event attendance

  • Coordinated 15+ community events to educate local families and residents about Niagara Hospice services

  • Created an interactive database using Microsoft Access to manage 750+ community contacts

May 2014- August 2014

Marketing Consultant

Second Life

  • Developed a strategic integrated marketing plan to bring a new product to market

  • Collaborated with a videographer and graphic designer to create an infomercial and design promotional materials

  • Managed organic and paid social media strategy to promote the product and measure consumer interest

  • Created and launched a successful crowdfunding campaign to secure over $10,000 in funding

January 2014- May 2016

Consumer Psychology Research Assistant
Canisius College Psychology Department

  • Created and edited consumer psychology surveys for distribution to over 200 undergraduate students

  • Utilized SPSS analysis software to compile and analyze survey results and draw conclusions

  • Research featured in the Modern Psychological Studies Journal and at the American Psychological Association Conference

March 2013- July 2016

Beauty Advisor, Ulta Beauty

  • Provided exceptional customer service, making product recommendations and answering product-related questions

  • Assisted with in-store advertising displays, setting up new fixtures in accordance with planograms

September 2012- January 2014

Alumni Engagement Assistant
Canisius College Office of Alumni Engagement

  • Assisted with planning large-scale events to raise funding for the Alumni Association

  • Managed communications to 40,000+ alumni to generate awareness for upcoming events and reunions

 

Education

August 2016 - May 2018

University at Buffalo

Master of Business Administration, 

Concentration in Marketing Management & Consulting

Overall GPA: 3.77/4.00

August 2012 - May 2016

Canisius College

Bachelor of Science in Marketing,

Minor in Psychology

Overall GPA: 3.92/4.00

 

My Skills

Social Media Marketing

   

Copywriting

   

Social Media Platforms

Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, Pinterest

CRM

Infusionsoft, Zapier, LeadsBridge

Google

Analytics, Data Studio, Tag Manager

Public Relations

  

Graphic Design

   

Social Media Management

Canva, Hootsuite, Buffer, Sked Social

Adobe Creative Suite

InDesign, Photoshop

Microsoft Office

Word, Excel, PowerPoint, OneNote, Outlook, Publisher, Access

 

Recognitions

2nd Place, 
Syracuse University Whitman MBA Case Competition

April 2018

Sidney N. Kahn Award for Excellence in Sales and Marketing

March 2018

Donald E. Calvert Marketing Excellence Award

May 2016

 

"Some people dream of success, while other people get up every morning and make it happen."

Wayne Huizenga

 

Let’s Connect

I’d love to hear from you.

716-417-4379

  • linkedin

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