Hello! I’m Taylor
Here you’ll find details on my background, experience, skills and more. To learn more or to connect with me, please don’t hesitate to reach out!
Bio
About Me
I am a passionate and enthusiastic self-starter with proven expertise in social media marketing, brand communications, public relations, and influencer marketing. I have experience spanning a variety of industries, from beauty to fashion to luxury hospitality.
I am a strong communicator who delivers clear and effective direction to drive results; a collaborator who easily adapts to new people and situations; a leader who provides creative and forward-thinking analysis to overcome challenges; a self-starter who consistently delivers work that exceeds expectations.
Communication
Collaboration
Presentation
Leadership
Results Orientation
Adaptability
My Experience
Background & Expertise
January 2024 - Present
Consultant, U.S. Integrated Communications & Influencer Engagement
SHISEIDO
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Oversee U.S. influencer programs, partnering with in-house teams as well as Cohley and Skeepers to engage influencers at scale
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Orchestrated 425+ creator partnerships in support of the launch of Vital Perfection Uplifting and Firming Advanced Cream
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Build out PR mailer lists, vetting and collecting names for gifting at the nano, micro, macro, and VIP level
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Support U.S. events by building out guest lists, coordinating invites, briefing featured talent, and working with photo/video production to capture content for press and social media
December 2021 - December 2023
Manager, Global Social Media
SHISEIDO
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Acted as the strategy lead for the @shiseido Instagram account, leading organic content strategy for a global following of over 1.4 million and overseeing an average of 700 posts per year
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Supported the Associate Manager, Content & Community on TikTok strategy, helping to grow the @shiseido TikTok handle to more than 70K followers via organic and paid programming
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Provided support for all influencer and makeup artist partnerships, helping to facilitate content briefs, feedback, and calendaring for more than 200 creator-led videos per year
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Oversaw content creation and social programming in support of SHISEIDO Brand Ambassadors Anne Hathaway and Hunter Schafer
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Managed the development of social-first content across makeup, skincare and suncare categories in partnership with SHISEIDO’s internal creative agency, JWALK
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Acted as the social content lead at 20+ Fashion Week shows, global events, and red carpets, facilitating feedback to photographers and videographers in real-time and editing iPhone content as needed
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Managed a Social Copywriting Freelancer and Social Administrative Freelancer, who supported social scheduling and reporting
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Liaised with 88 markets across the globe, issuing global guidelines for local social programming, influencer partnerships, and events
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Compiled monthly social reports with performance insights, KPIs and trends sourced from Google Analytics, Emplifi, and Dash Hudson
May 2018 - November 2021
Senior Social Media Enterprise Account Manager
InVue Digital, A Hearst Digital Agency
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Oversaw social media strategy for a portfolio of 10 enterprise-level clients across beauty, fashion, and hospitality, including Mark Cross, The Salon at Bergdorf Goodman, Elie Tahari, The Mark Hotel, and The Adelphi Hotel
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Designed and implemented cohesive social media strategies for each client, encompassing both organic and paid programming
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Managed and allocated over $85,000 per month and $1,000,000 per year in paid social media spend
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Worked with a skilled creative team to curate content for social channels, including ad copy, photos, videos, GIFs, and graphics
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Designed custom reporting dashboards for each client using Google Looker Studio, allowing for real-time performance insights and flexibility to change and compare date ranges
August 2016- May 2018
Social Media Marketing and Communications Assistant
Blackstone LaunchPad
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Oversaw more than 75 organic social media posts per month across Facebook, X, Instagram, and LinkedIn
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Designed and executed rotating paid social media campaigns to generate awareness for Blackstone LaunchPad initiatives
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Curated written content for digital platforms, including a weekly newsletter, blog posts, and organic social media posts
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Managed social media strategy to recruit students and raise awareness for the “Empowering Women Through Entrepreneurship” program, funded by a $20,000 grant
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Created a new strategic communications toolkit, outlining social media guidelines, procedures, and best practices
May 2017- August 2017
Brand Communications Intern
New Era Cap
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Produced media alerts, press releases, radio spots and other consumer-facing written materials
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Created an interactive database in Microsoft Excel for managing 1,000+ media and influencer contacts
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Monitored and engaged with 400+ mentions of New Era Cap per day across social media, TV, radio, and print using Critical Mention
March 2013 - July 2016
Beauty Advisor
Ulta Beauty
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Provided exceptional customer service, making product recommendations and answering product-related questions on the sales floor
Education
August 2016 - May 2018
University at Buffalo
Master of Business Administration,
Concentration in Marketing Management & Consulting
Overall GPA: 3.77/4.00
August 2012 - May 2016
Canisius College
Bachelor of Science in Marketing,
Minor in Psychology
Overall GPA: 3.92/4.00
Recognitions
2nd Place,
Syracuse University Whitman MBA Case Competition
April 2018
Sidney N. Kahn Award for Excellence in Sales and Marketing
March 2018
Donald E. Calvert Marketing Excellence Award
May 2016
"Some people dream of success, while other people get up every morning and make it happen."